Marketing Research Product Survey

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Marketing Research Product Survey:

Product Description:

Go to www.mrzippystore.com Mr. Zippy Cover-All Bib is made of a lightweight cotton fabric with a soft laminated waterproof finished surface for easy wipe-off and clean-up. It has a full body length design with a zipper closure at the legs to cover your child's body from neck to toe. On the back of each leg is a strip of elastic. One would open the zipper, then slide the child's legs into each elastic strip and snap the fastener closed around the child's neck. One need that is being performed is when food or liquid falls onto the bib the parent can just wipe clean and their done. The bib is also machine washable. Mr. Zippy Cover-All Bib is also great for toddlers who are learning to feed themselves. The bib is currently offered in two sizes, infant (6 to 18 months), and toddler (2T - 3T). The Mr. Zippy Cover-All Bib is available in various fun prints which may vary from season to season. This wonderful bib adds a helping hand to the cleaning process of those messy moments. The Mr. Zippy Cover-All Bib is ideal for home feedings, car seat snacking, stroller riding, daycare, and restaurant feedings. All this for only $20.00. Benefits of Mr. Zippy Cover-All Bib’s versatile Design are as following: • The zippered leg design is perfect for High chairs, Car seats, Strollers, Swings, Crafts and More • Neck to Toe coverage to Nip stains in the Bud • Lightweight Laminated Fabric Wipes Clean Easy • Zip-It Open, Zip-It Closed, Either way it protects the Clothes

Customer Questions:

1. What is your overall perception of the product described above? 2. What do you like most about this product? 3. What do you like least about this product? 4. Which level of quality best describes this product? 5. Select how you feel about the product described above. 6. How important are these features as being a part of this product? Feature A – Keeps Baby’s Clothes Clean Feature B - Price Feature C - Comfort Feature D - Reliability 7. Please rate the importance of each feature: Feature A - Keeps Baby’s Clothes Clean Feature B – Can Be Personalized w/ Name Feature C - Can Be Personalized w/ Picture Feature D – Is Disposable after use 8. If this product were available, would you be interested in buying it? Please select your level of interest. 9. What would be your main reason for buying this product? 10. Do you think this is a fair price for this product? 11. If offered a discount, would you be interested in buying this product? 12. How would you rate the value of this product? 13. Would you be likely to select this product over other offerings from other brands? Under Response/Comments, please explain why or why not. 14. Have you purchased a similar product? 15. What would be your most important factors in choosing this product? (Please select three.) (Value, Best Performance, Name Recognition, High Quality, Convenience, Price, Don’t Know) 16. What is your age range? 17. What is your income range? 18. In what area of the country do you live? 19. Other than the product itself, which of the following would most influence you when deciding to buy a [Product]? Commentary on the Internet/Web site Word-of-Mouth Sales/service representative Industry publications Advertising Trade shows/events Guarantee/warranty offers

Please Answer the Following Questions:

20. What other brands of [Product Category] have you used? (Leak Pads, Burp Cloths, Long Sleeve Bibs, Bibsters,Scoop Bibs (Type all that apply.) Survey Submission Date: